Privacy Policy

Our commitment to privacy

"Hope and Homes for Children is committed to protecting your privacy. This privacy statement describes how and why Hope and Homes for Children (referred to as 'we', 'us' or 'our') obtain, store and process data which can identify you through this, End the Silence website or by other means. Please read through this statement carefully as, by disclosing your information to us, you consent to the collection and use of your information in the manner described. In order to meet the requirements of the Data Protection Act (1998), Hope and Homes for Children will:

  • observe fully the conditions regarding the fair collection and use of personal data;
  • meet its obligations to specify the purposes for which personal data is used;
  • collect and process appropriate personal data only to the extent that it is needed to fulfil operational or any legal requirements;
  • ensure the quality of personal data used;
  • apply strict checks to determine the length of time personal data is held;
  • ensure that the rights of individuals about whom the personal data is held can be fully exercised under the Act;
  • take the appropriate technical and organisational security measures to safeguard personal data;
  • ensure that personal data is not transferred outside if the European Union without suitable safeguards."

Our commitment to privacy

We may modify this Privacy Policy at any time so please check that you have seen the latest version. We will aim to make changes to the practices outlined in this Privacy Policy at least 30 days prior to them being implemented.

Our commitment to privacy

We collect personal information from you in various ways, for example:

  • if you supply personal information when using this Website to make a donation or register your interest;
  • if you raise a query or issue with us.

The type of personal information we collect includes your name, email addresses, contact addresses, phone numbers and other personal details which you may choose to provide. Any credit card or debit card data you provide is securely handled by Stripe (or such other third party payment processor) as we use from time to time. We never store your credit or debit card details.

As this website makes use of You Tube API services, we will also collect API data relating to your use of this site, for example the song choices you make when creating your musical memories and will display this information on

We may store and use this data along with other personal information in accordance with our entire Privacy Policy.

We may also collect information about your use of our Website (for example, the URL you came from; your browser type and the pages of our Website that were viewed during your visit). For more information on how we do this, please see the section headed 'Cookies’ below.

Such personal information is referred to in this Privacy Policy as 'Personal Data.'

Use of personal data

We may use your Personal Data about you for the following purposes:

  • providing you with access to our Website as well as administering or developing Website features or content;
  • fundraising or direct marketing purposes. Where you have expressly consented to us doing so in accordance with applicable law, we may contact you for these purposes by telephone or electronic message (e.g. email or SMS). We may also contact you by post from time to time, unless you have told us that you do not want to receive these communications. If you wish to update your Personal Data or opt-out of receiving further fundraising or marketing communications from us please get in touch at the address shown in the Contact section below;
  • administering any on-going donations or support you provide;
  • providing you with news about us or any projects, campaigns or events that we may be involved in;
  • where you have agreed to take part in a survey or research;
  • we may also use tools to geo-locate a UK IP address in order to offer appropriate content, for example the option to sign up to Gift Aid
  • we may also occasionally use Personal Data for the purpose of profiling (see the Profiling section below)
  • We may also contact you for other purposes that you consent to from time to time.

Use of personal data

We aim to collect and process your Personal Data in accordance with applicable laws that regulate data protection and privacy. This includes but is not limited to national laws implementing the EU Data Protection Directive (95/46/EC), which will be replaced on 25 May 2018 by the General Data Protection Regulation (2016/679).


Please note that we may occasionally use Personal Data to conduct profiling of certain donors or to conduct analysis of our donor database or persons who have positively expressed an interest in or attended one of our events. This will help us target communications in a more relevant, efficient and cost effective way, helping us reduce the chances of donors and potential donors receiving inappropriate or irrelevant communications. To do this profiling we may cross-check certain Personal Data against public sources to get a better understanding of who our donors and potential donors are. You can object to such use of your Personal Data for this purpose at any time by contacting us at the address shown in the Contact section below. For more information about the profiling that we do please contact us at

Disclosing personal data to third parties

Hope and Homes for Children never sell, trade or rent Personal Data. We do not disclose Personal Data to third parties without your consent unless we are legally required to do so or where we need assistance of third party data processors (acting under our instructions) who we may need to assist us to respond to your enquiry. We will take reasonable steps to ensure that Personal Data is only used by those third parties for specific, lawful purposes in accordance with this Privacy Policy.

Your access rights

In accordance with your legal rights under applicable law, you can request to receive information regarding the Personal Data that we collect about you; what we use that Personal Data for and who it may be disclosed to. You may request a copy of any personal information at any time. Where applicable law allows, we may request a small fee to cover our administrative expenses in responding and may also require further information to verify your identity or locate the specific information you seek before we can respond in full. If at any time you wish to update the information we hold about you, or if decide that you no longer wish to receive information from Hope and Homes for Children you can contact us on 01722 790111, write to us at Hope and Homes for Children, East Clyffe, Salisbury, Wiltshire, SP3 4LZ or email us at

You can also:

Security to protect personal data

Keeping information about you secure is very important to us. We employ appropriate technical and organisational security measures to protect Personal Data from being accessed by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We also endeavour to take all reasonable steps to protect Personal Data from external threats. Certain sections of the site may encrypt data using SSL or a comparable standard. However, no data transmission over the Internet can be guaranteed to be totally secure. As a result, whilst we strive to protect your personal information, we cannot guarantee the security of any information which you send to us, and you do so at your own risk.

Data retention

We will retain certain Personal Data in respect of financial transactions for at least as long as the law requires us to for tax or accounting purposes (which in the UK may be up to 7 years after a particular transaction). In respect of the holding of Personal Data for fundraising or direct marketing purposes, we will retain this data for a period in line with recommendations of the ICO and other competent regulatory authorities

Our cookie policy

By using this Website, you consent to us using 'cookies' and similar technologies that can track your activity. Cookies are small pieces of information sent by a web server to a web browser (e.g. Internet Explorer, Safari, Google Chrome or Firefox) on the computer or device you use to access this Website, which enables our server to collect information from your device browser.

Enabling some of these cookies is not strictly necessary for the Website to work but it should enable us to provide you with a better browsing experience. Cookies can be deleted or blocked through changing your web browser settings, however some features of the Website may not work as intended and you may not be able to access parts of the Website. The cookie-related information will not be used for personal identification of individuals and data relating to usage patterns on our Website is kept under our control. These cookies will used for the following purposes:

  • to improve Website usability;
  • so we can remember your device or computer between successive actions or sessions; and
  • to perform anonymous statistical analysis to improve functionality of our Website or any services we offer through the Website.

Our Website also makes use of Google Analytics and similar or related analytic products to store information that you send to the server when using the Website. This data includes IP address, pages accessed, and documents uploaded, modified or deleted. For more information about Google Analytics and its privacy practices, please see:

Please note that when accessing the web and clicking on third party links that may be provided when using our site, those third parties (including, for example, providers of external services that are relevant the Services we offer) may also use cookies on their websites, over which we have no control.

Third party platforms

This Website will link to third party websites that operate outside our control. For example, if you wish to make a donation to us, we utilise Stripe which is also subject to its own terms. We will ensure that your Personal Data is processed by such parties we appoint as data processors in accordance with your reasonable expectations and only as set out in this Privacy Policy. If you access any other third party website using the links provided on this Website, the operators of those websites may collect personal data about you under their own privacy policies, so you should check the terms of any applicable privacy policy when you visit such third party website. Specifically, this website makes use of YouTube API Services which is subject to its own terms:


If you have further queries or requests relating to how we use Personal Data please contact our UK data protection officer at If you are not satisfied with our response or believe we are processing your Personal Data not in accordance with applicable law you can lodge a complaint with the office of the UK Information Commissioner. Please go to

Governing law

This Privacy Policy is subject to English law. To the maximum extent legally permitted, you agree that any dispute relating to use of your Personal Data as referred to under this Privacy Policy is subject to the exclusive jurisdiction of the courts of England and Wales.